THE CHALLENGE
Roku faced the challenge of standing out in the fiercely competitive world of streaming services. For their first-debut at SXSW; their goal was to capture attention, garner media coverage, and showcase their cultural impact.
THE TRUTH
Roku’s city screensaver was a Twitter sensation, with mentions occurring every 12 minutes, and a significant majority of fans expressed a desire to visit in person. This insight was the catalyst for creating an unforgettable live experience.
THE SCENE
The Riley Building in Austin was transformed into a three-story immersive journey with sensory designs, including floor-to-ceiling sets, curated sounds and scents, theatrical elements, and projection mapping. Roku-themed catering by Crave Catering and The Cupcake Guys added to the experience.
THE LOVE
The hyper-immersive experience generated over 10,000 social media impressions, fully booked OpenTable slots in 90 minutes, attracted 1,000+ visitors in two days, and received a 90 NPS score. It was recognized as one of the best experiences to visit by Forbes and ATXGossip, boosting Roku’s ad sales and connecting with entertainment enthusiasts and fans.
