THE CHALLENGE
Braze began with a mission: establish thought leadership and nurture customer relationships through the LTR program. In 2019, they launched Braze Forge, drawing 900 delegates. In 2020, adapting to COVID-19, they pioneered a groundbreaking 24-hour virtual conference. In 2022-2023, they aimed to revive live events in New York and London, striving to engage and educate delegates in innovative ways.
THE TRUTH
Braze faced the truth of needing to break away from traditional event formats to engage and educate delegates in fresh and exciting ways that educates and entertains.
THE SCENE
Over the years, immersive experiences were crafted, featuring presentation stages, breakout spaces, and demo stations reflecting core business values. The focus was on creating days filled with learning, growth, and inspiration, elevating marketers’ customer engagement efforts.
THE LOVE
Braze Forge cultivated vibrant communities, attracting visitors and strengthening bonds with the Braze brand. The immersive experiences fostered interaction and meaningful connections in meticulously designed breakout spaces and rooms, leaving an indelible mark on attendees.
