THE CHALLENGE
Bacardi sought to elevate its brand by creating an exclusive 3-day party on a Caribbean desert island, engaging a global audience in a new music travel adventure.
THE TRUTH
Building on Bacardi’s legendary 1920s parties during the prohibition era, they aimed to revive the brand’s untamable spirit with a disruptive and massive endeavor.
THE SCENE
The Bacardi Triangle took place on Palomino, a private island near Puerto Rico, headlined by Calvin Harris, Kendrick Lamar, and Ellie Goulding. With limited resources and challenging production logistics, we designed multiple stages and environments for 1,862 guests, including influencers, VIPs, press, and competition winners.
THE LOVE
Bacardi Triangle became the brand’s most successful earned media campaign, reaching 6.7 billion globally. It generated buzz through user-generated content, TV broadcasts, and PR, including an hour-long dedicated TV show aired to over 195 million homes via MTV and VH1 networks. The campaign redefined Bacardi’s global brand perception and had a significant international impact.
