THE CHALLENGE
To help launch Amazon Business’s new inaugural event series, Amazon Founders Table, targeting early-stage small business owners. Our challenge: create an authentic, trust-building experience fostering genuine connections within the small business community.
THE TRUTH
Despite 60% of Amazon sellers being small business owners, this often goes unnoticed, creating the misconception that Amazon favors larger corporations. So, we needed to show how Amazon Business acts as a supportive partner for emerging small business owners.
THE SCENE
We offered guests an exclusive, behind-the-scenes glimpse into businesses across the country, shining a spotlight on the Founders Table community. Our approach embraced raw authenticity, featuring documentary-style interviews, one-shot business tours, on-site filming, a live studio audience, and open conversations. We handled pre-communication materials, directed and produced pre-recorded films, designed sets, crafted scripts, and managed live streaming.
THE LOVE
The Amazon FT2 event successfully engaged over 4,000 online viewers and solidified its role as an ongoing series 1 to 3. It resonated deeply with individuals aged 32-45 in the early stages of their small businesses, fostering inclusivity and active participation through interactive segments. With the success of this event, we launched continued series 3 and 4, further establishing Amazon Founders Table as a highly impactful and engaging experience.
