It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
The countdown’s begun to the DesignScene Digital Showcase. The well-known adage in creative agencies is: Show, Don’t Tell. Don’t talk about a product benefit. Show it to the audience. And make it entertaining. It’s why live events and experiential marketing are both such powerful tools. They’re the perfect way to show what a new product, […]
Offline event… that’s an oxymoron, right? We’re creatures of digital habits, taught to coax content out of the most mundane of moments. Morning coffee runs, captured reminiscent of a Bon Appetit article, casual hangs finessed to feel like a soiree filled with A-list celebs. We’re unspoken pros at procuring our digital ‘brands’, even if inadvertently. […]
thanks to digital, everyone’s invited “We made our own entertainment in my day.” That’s what my northern grandparents told me, without adding too much detail about what that ‘entertainment’ consisted of. I have a feeling it’s what we’ll tell our grandchildren too as they fly around the house on their hover boards wearing the virtual […]
What live events will look like post-coronavirus. The cliché at DesignScene is that I mention Red Bull once a day. This is not true – sometimes, it’s far more often than that. This isn’t because I’m addicted to energy drinks (although I’m often exhausted enough to need one) but because I had a ten year […]
What’s next in the digital revolution? In recent months, our entire industry has been turned upside down by the coronavirus pandemic. It has drastically changed how the trillion dollar business events sector operates. Massive events like Mobile World Conference, SXSW and Cannes Lions along with hundreds of others have either cancelled or had to improvise […]
What does promotional gifting look like in the age of social distancing? With the live events industry going digital for the foreseeable future, many brands, marketers and event organizers have been left wondering how to create lasting branding experiences that would typically take place in real life. A core component of any in-person event is […]
there’s an art gallery in every window. After 30 years of living and working in London (a two-year stint in LA notwithstanding) I made the move to Somerset with my family just before Christmas. It certainly helped having an employer with an enlightened attitude to remote working. It’s an attitude that’s paying off in spades […]
How to reach audiences through impactful digital brand experiences The biggest challenge any event producer faces is keeping its audience engaged. Establishing an emotional connection is no easy feat, regardless if it’s at a live event or online. As our industry adapts to these unprecedented times and conferences rapidly go digital, brands want to know […]
5 brands who have successfully pivoted their business strategy in the face of crisis Difficult times can undoubtedly fuel fear, confusion and frustration, but it is through adversity that we are empowered with choice. Amidst today’s current climate, brands across the world are making unprecedented decisions in the face of crisis – decisions that affect […]
