It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
In March 2020, SXSW was cancelling its week-long festival for the first time since 1986 – an unprecedented move due to unprecedented circumstances. However, they immediately vowed that they would work to “provide a virtual SXSW online experience”, and they didn’t disappoint. Like us and many others, they adapted to this new digital landscape by […]
To say the last, it’s been a challenging time for us all. And, frustratingly, it doesn’t look like it’s going to get any less challenging any time soon. Of course, lockdown has come with very specific challenges for those of us who work in the agency world. Among the many services agencies offer, we’re expected […]
Remember 2020? Or have you managed to successfully blank it out? If, like me, you’re an eternal optimist, you may have spent last December looking forward to the coming year as if a simple turn of a calendar page was going to signal an instant return to normality. As last month showed us only too […]
If there is one truth that this pandemic has exposed for event agencies and global brands, it is that we don’t necessarily have to be in-person to execute high-quality conferences. Those that have been creative and nimble enough to – dare I say it – pivot to digital, have proven this time and again over […]
Telecommunications has developed to be as important as water & electricity in the majority of peoples lives, spending years in and out of telecommunications projects I took a bit of a magnified view on wireless & infrastructure solutions to support the never ending development of creative experiences. The Fun As a consumer based technology show […]
It’s been a few months (plus an eternity) since we’ve been stuck at home in some form or another due to COVID-19. These days, aside from gardening in the frigid cold (is that why my lavender isn’t growing?) to recycling so many beer bottles the buddy who hauls away the stuff asks if I’m okay, […]
How are your plans for the Holidays shaping up? No, I haven’t bothered making any, either. Given the circumstances in the world at large, it doesn’t seem likely I’ll be re-introducing the kids to their Grandma (“My goodness, haven’t they grown.”) or opening presents with the extended family on Christmas morning, except via the medium […]
In case you hadn’t been tipped off by the enormous caption on our homepage, here at DesignScene our mission is nothing less than Total Brand Immersion. To us, that means delivering experiences that truly immerse an audience in the client’s brand, voice and message. Not just spectacle for the sake of it, but spectacle with […]
We’re big fans of live music at DesignScene. (Who isn’t?) Our staff includes ex-music industry folk, our founder started his career lighting gigs and nightclubs, and there’s even an ex-music journo among us. So the absence of festivals and gigs this summer has been keenly felt. What else would you expect from an experiential marketing […]
First Artists to be Announced…
