It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
Many of us are looking forward to returning to CES in person, to walk among rows of shiny, pocket-sized gadgets, rainbow displays and stand before larger-than-life LEDs – giving us that feeling akin to seeing the toy store newly stocked for Christmas when we were children. I remember strolling down the halls of booths in […]
The Americans with Disabilities Act (ADA) became law in 1990 and was a landmark piece of legislation in the US that acknowledged the struggles of people with disabilities and made any form of discrimination against them illegal. It also required public bodies, employers and venues (amongst others) to accommodate the needs of those with disabilities […]
At DesignScene we’re lucky enough to travel and work in a wonderful variety of different countries, cities and environments. We can only deliver projects successfully because we’ve spent a lot of time developing a real understanding of the different locations and built upon that knowledge and experience. We also know that this approach works well […]
From Tina Turner to Notorious BIG, Nina Simone to Beyonce, the team has spoken. It’s African-American Music Appreciation Month. Which gives us at DesignScene a great excuse to share stories of working with legendary African-American performers. And bang the drum for our favourite African-American artists. In celebration, we’ve put a Spotify playlist together, across genres […]
With over 9.25 billion vaccine doses administered worldwide, and more than 60% of the population in the US and UK fully vaccinated, we are approaching a turning point in our “new normal.” While we continue to respond to new variants and challenges, we are forced to look at our business and personal events and what […]
Summer is in the air and is the world finally starting to get back to normal? With 50% of all adult Americans vaccinated and seeing Madison Square Garden filled with 15,000 New York Knicks fans for the NBA playoffs, it’s starting the feel like it! My Instagram feed is filled with weddings, travel & concerts again, which gives […]
The warm summer months are here, COVID-19 restrictions are loosening, and events are back in full swing. But how do we show up at summer events like July 4th, Bastille Day, Juneteenth, the Euro and concerts in the safest way? How do we attend B2B events and consumer activations while adding to global efforts to […]
May is Mental Health Awareness month in USA and 10th – 16th May is Mental Health Awareness week in the UK. It’s an opportunity to focus on how to achieve good mental health and raise awareness within our team and the wider community. It’s a known fact that, inevitably, most of us will experience some type of […]
Augmented Reality, or AR, is quickly becoming a part of our everyday lives. From AR-assisted surgeries at John Hopkins that allow surgeons to increase the efficiency and effectiveness of their patient care, to social media leaders, like Snapchat, changing the way we pose for the camera with their AR powered Lens Studio. But more recently, […]
We’ve now passed the milestone of a full year dealing with the Covid-19 pandemic and it’s great to see some freedom on the horizon thanks to the vaccine programs being rolled out worldwide. While we have to congratulate all of our team for digging deep over the last year and ensuring that, as a business, […]
