It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
London, UK, December 4, 2023 – DesignScene, the global brand experience agency renowned for creating unforgettable live events, has acquired Secret Theatre, the celebrated immersive theatre company led by Artistic Director Richard Crawford. This strategic move marks a pivotal transformation in the live events industry, poised to redefine immersive experiences. With a 18-year history of […]
What can brands learn from the Arts? Artists have always created innovative and exciting ways to captivate their audience. Brands could do worse than considering the arts and culture scene as competitors for consumer attentions – and actively learn from them in how to create immersive experiences. This summer has seen some incredible cultural and […]
It wasn’t too long ago when Theoretical Physicist, Michio Kaku said, “Today’s clunky smart glasses will be replaced by smart contact lenses. We’ll command them by voice, blinking, or even thinking, to interact visually in 3-D with the internet.” We see companies race to compress, enhance, and improve the user experience in AR glasses. Why? […]
At every stage of our work, we aim to provide innovative creative solutions that create a scene to elicit emotions. From initial concepts, through to beautiful 3D renders and eventually the final production, we create scenes that immerse our clients’ audience’s senses in their brand world. But ultimately, whatever we produce, has to deliver on […]
Creative innovation can take the form of new art or surprising mediums, but more and more it seems that the entertainment industry has been leaning on technology to create both. To keep current, awards shows from The Peoples’ Choice Awards to the Grammys have leveraged the keen eye of Cole Walliser and the GlamBot, a […]
As part of DesignScene’s online Navigate summit, we hosted a panel discussion on Immersive Storytelling complete with a live, virtual audience. The panel featured senior DesignScene creatives Emma Wilkinson and Lucy Ducker, as well as the creative impresario behind Secret Theatres, Richard Crawford. The panel responded to the audience’s questions with their insights on immersive […]
After two years, Cannes Lions is finally returning as a face-to-face festival, and DesignScene is bringing our skills back to the French Riviera to create incredible events for five amazing global clients. Our team is thrilled to be heading back to connect with some of the best creative talent in the advertising industry and keen […]
Before all the Covid craziness, DesignScene were lucky to travel and create amazing events in a wonderful variety of countries, cities, and environments. Now we’re seeing the world slowly tilt back onto its proper axis again, there are more opportunities than ever to make what we do impactful, engaging, and inclusive. So, how can brands create […]
In the Covid era we find ourselves in, creating events that are fit-for-purpose means thinking hybrid from the moment the brief drops, not as an after-thought or a ‘nice to have’. At DesignScene, we’ve more than dipped our toe in the water when it comes to hybrid delivery. In fact, we dived straight in so […]
CES is in full(ish) swing, and this edition will likely be the last before the metaverse transforms how one of the largest live events will be organized over the coming years. Yes, everyone still wants to gather together in-person – we’re only human, after all. But, as this year’s smaller-scale CES has shown, not everyone […]
