It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
Capturing people’s attention is only good if it then gets their emotional attachment and engagement. The emotion will lead to a better impression and leave a deeper memory. Then when you have that, it can influence consumer behaviour.
It seems like every event these days is labelled “immersive.”
It’s every marketer’s latest buzzword. Well, it has been for a while.
It’s in the headline explainer of every event.
It’s become a catch-all for anything remotely interactive, whether that’s a bit of scenic design, a virtual reality headset, or background music layered into an experience.
But let’s be real—none of these elements truly qualify as “immersive” especially when done in isolation.
Let’s face it—tentpole activations in 2025 are going to be bigger, bolder, and more competitive than ever before. With crowded marketplaces, shifting consumer behaviours, and economic pressures, the stakes have never been higher. If you want to stand out at likes of SXSW, Cannes Lions, or OMR, you’ve got to bring more than just a […]
Last week, the DesignScene studio explored some of the most exciting immersive design installations and sustainable showcases at the 2024 London Design Festival. Here are three that sparked our creativity: Pavilions of Wonder: Barbie-Inspired Immersive Design Our team’s unanimous favorite was the Pavilions of Wonder, a perfect blend of immersive design and vibrant pop culture. […]
As the world’s leading trade show for consumer electronics, IFA 2024 once again brought together top brands from around the globe to showcase their latest innovations. Despite only scratching the surface of what IFA had to offer, a few brand spaces stood out for their unique designs and innovative showcases. Among the standout activations, SharkNinja, […]
In a world oversaturated with digital ads, the brands that stand out are the ones that make you feel something, that really evoke the experience. Uncover talks from leaders at Magnum, Liquid Death, and UCL on why emotional engagement is the secret sauce for unforgettable brand activations.
A round up of our key takeaways after making a splash in the south of France. It can be an assault on the senses with the heat, rain, sun burn, heavy shoes, achy knees, ridiculously high step counts and last minute shopping trips. But the buzzing atmosphere and being able to see all the unique […]
As we wrap up at #OMR2024 with our first event with Pinterest I wanted to reflect on some of the stands that sparked inspiration. Trying not to be biased but the Pinterest booth definitely stood out, feeling cosy and welcoming with its warm lighting, curved corners and wood finish. It bought the platform to life […]
In Secret Theatre’s latest production, the iconic Studio 54—and its most famous clientele—sets the scene for an immersive nightlife experience like no other. The year is 1977, and we are standing in New York City’s most famous nightclub. Guests, dressed to the nines and sipping on champagne, mingle with the likes of David Bowie, Michael Jackson and […]
2024 marked DesignScene’s 7th year at CES, the world’s largest tech show in Las Vegas, Nevada. Our CEO, Attila Keskin, and Global Chief Marketing Director, Sophie Billi-Hardwick, both on-site, witnessed the pervasive influence of AI. From the kitchen, to travel and productivity, it became evident that AI integration was the event’s overarching theme. Although artificial […]
