THE CHALLENGE
DesignScene was tasked with bringing Twitter to life at NewFronts, where the challenge was showcasing Twitter’s diverse text-driven video content to time-constrained C-suite delegates who needed to understand its value.
THE TRUTH
Twitter’s super power is driving conversations, shape public opinion, and deliver results to high-level decision-makers. This involved showcasing success stories, real-life examples, and the platform’s innovative features and analytics capabilities.
THE SCENE
An immersive journey featuring six vignettes allowed guests to explore Twitter’s timeline from the past year, with each vignette focusing on different content sectors. The journey concluded with a 20-minute live presentation on the future of Twitter, broadcasted on the IAB website.
THE LOVE
Twitter’s NewFronts event gained significant attention in digital press, including EventMarketer, AdAge, and TechCrunch. It successfully blended brand engagement, product engagement, and stage content to visually bring Twitter’s content-rich platform to life, earning praise from Nola Weinstein, head of events, as the “best Twitter event to date.”
